rondo (rahn'-do) verb. 1. To smoothly move between large objects with dexterity and purpose. 2. To remove an object quickly without being detected. 3. To create a distraction followed by a swift change of direction.

Usage example: I just rondo'd some potato chips off my co-worker's desk. I'm such a Ninja.

Word history: The word was created by the folks at Reebok for their new viral marketing campaign featuring [SHOCK ALERT!!] the Boston Celtics' Rajon Rondo. And without further ado, here are the videos (note the brilliant cameos by Dee Brown and Jo Jo White):




[Hat tip: Ball Don't Lie, featuring the madcap -- but merry -- misadventures of J.E. Skeets.]

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13 Comments:
Anonymous Anonymous said...
Obviously it had to be a black man that committed the rondo-ing.

Anonymous Anonymous said...
I've been wondering for awhile... who is the chick in your banner?

Blogger DvB said...
Who cares man, the chick is there for grabs sake.

Blogger Basketbawful said...
anonymous #1 -- Uh...no comment.

anonymou #2 -- Her name is Vi. She's a cheerleader for the Philadelphia 76ers. I did a post about her a while back.

something strange -- Dude! She's there for her personality.

Blogger Shrugz said...
lol she's not that hot actually LOL
GO PHOTOSHOP!!!

Blogger DvB said...
@bawful: oh crap. I always get that one wrong.

Btw, the random letter word verification just threw this one at me: fubznixu. And you know what? Sound like a Word of the Day candidate; make it the opposite of Ubuntu, Fubznixu being Kobe's opposite way of thinking: my court, my ball, my game. ;)

Anonymous Anonymous said...
i miss these basketbabes of the week - they were hilarious

Blogger stephanie g said...
Nice word. Let's see if I can use it in a sentence: Kobe Bryant will rondo KG, Pierce, and Allen's rings.

Blogger Christian Angelo said...
Speaking of Rondo, did you watch the game where in one of the commentator in ESPN referred to Rondo's left handed move as a Beyonce? (To the left to the left) I thought it was pretty stupid but I found it funny too.

@Stephanie g: That's actually a good sentence :D :D :D

Blogger DvB said...
rofl@ both Stephanie G's sentence and Christian Angelo's Beyonce :D:D:D

Blogger taleweaver said...
and just to piss off reebok

rondo's actually a real word

Rondo refers to music that is fast and vivacious—normally allegro. Many classical rondos feature music of a popular or folk character. Music that has been designated as "rondo" normally subscribes to both the form and character. On the other hand, there are many examples of slow and reflective works that are rondo in form but not in character. Composers such as George Gershwin normally do not identify such works as "rondo".

Anonymous Anonymous said...
rondo (rahn'-do) verb
to repeatedly throw up ridiculously high, slow lob passes and dare your opponent to pick them off

Anonymous Anonymous said...
rondo (rahn'-do) verb
to average a triple double in the playoffs without having a reliable jumpshot