Basketbawful reader Jeremy sent me the following image in an email with a subject line of "Poor choice of words for a headline about the Olympics in China." Wow. No kidding. (Note: If I have to explain it, I'm not going to explain it. You know?)


Jeremy continued: "I saw this on ESPN's homepage when Team USA beat Argentina. I refreshed the page a minute later and the headline changed to 'A Way In?'"


I have no idea what goes on behind the scenes at ESPN. Like, how many people manage the Web site, how articles and headlines get edited, how quickly content can be changed, etc. Every time I consider it, I imagine an army of technicians flipping switches and spinning dials on complex machinery covered in multi-colored, blinking lights. Kind of like NORAD. It would be interesting to know how unintended mistakes like this happen, and how they get fixed.

Labels: ESPN, fan submissions, headlines, Olympics